NIKE BASKETBALL
ELITE VERSATILITY SOCK
OVER THE YEARS, THE ORIGINAL ELITE SOCK HAS GONE THROUGH A FEW UPDATES AND ITERATIONS. FOR 2016 I WAS CHALLENGED WITH UPDATING THE HYPER-ELITE SOCK THAT WAS INTRODUCED A FEW YEARS EARLIER, making it more comfortable and modern. THROUGH MANY INTERVIEWS AND WEAR TESTS WITH ATHLETES RANGING FROM HIGH SCHOOL TO NCAA TO THE NBA, THE TEAM DEVELOPED AN AMAZING MIX OF COMFORT AND STYLE. THIS SOCK WILL BE WORN ON COURT FOR COLLEGES, THE NBA AS WELL AS THE USA OLYMPIC TEAMS AT THE 2016 RIO OLYMPICS. this is the Elite Versatility sock. this sock is the perfect canvas for color and graphics to be layered on.
Teammates on this one include: Amy Frazer (Design Lead),Fitz Paccione (Product Manager), Edwin Gonzalez (Developer), David Malul and Ronny Yehuda (Technicians) Deb Kaplan (color), Jered Bogli (Graphics)
HYPERELITE SOCK
OVER THE YEARS, THE ORIGINAL ELITE SOCK HAS GONE THROUGH A FEW UPDATES AND ITERATIONS. FOR 2013 I WAS CHALLENGED WITH UPDATING THE ORIGINAL ELITE SOCK THAT WAS INTRODUCED BACK IN 2009. THIS WAS A GREAT CHALLENGE CONSIDERING THE ORIGINAL ELITE SOCK HAD CHANGED THE INDUSTRY AND HAD IGNITED A FASHION CRAZE IN A SPORT THAT HARDLY REALIZED SOCKS EXISTED. THROUGH EXHAUSTIVE RESEARCH WITH ATHLETES OF ALL LEVELS FROM HIGH SCHOOL, TO NCAA TO THE NBA, THE NIKE HYPERELITE SOCK WAS BORN. WE WERE ABLE TO CREATE MORE DETAILED GRAPHICS AND BRIGHTER, IN YOUR FACE COLOR THAT WAS THE PERFECT COMPLEMENT TO THE FOOTWEAR AND APPAREL. THE HEAD TO TOE LOOK COULD BE COMPLETED.
Featuring specialized cushioning that responds to on-court movements, the Nike Hyper Elite Basketball Crew Socks deliver excellent impact protection. Dri-FIT fabric wicks sweat away and moves it to the fabric surface helping to keep feet dry and maintain a snug fit during play.
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TO CELEBRATE THE NIKE HYPER ELITE BASKETBALL CREW SOCKS, BASKETBALL STARS JAMES HARDEN AND NNEKA OGWUMIKE DISCUSSED WHY PROPER SOCK ETIQUETTE IS PARAMOUNT TO SUCCESS ON THE COURT IN A SERIES OF 3 SOCK ETIQUETTE VIDEOS.
NCAA BASKETBALL
EACH SPRING AS MARCH MADNESS HEATS UP, SO DOES the energy around the nike ncaa uniforms. since 2012, I've been working with the very best nike apparel and footwear designers to bring nike basketball socks to the court in a graphic way. as a team we designed the look head to toe. I was responsible for the graphic look and color of the socks on court.
the original elite sock was designed by my very talented colleague colleen frederick. Working from that original design, I layered in the seasonal stories, innovations, graphics and colors.
you cAN FIND MORE IMAGES AND STORIES of the 2014 collection ONLINE HERE AT NEWS.NIKE.COM and the 2015 collection here at News.nike.com.
